JOB OPPORTUNITIES IN DIGITAL MARKETING

Digital marketing is one of the trending topics to build the careers today. In last 5-10 years, numerous digital platforms have emerged, making it an essential thing for business to create online existence in the market.

Digital Marketing is the marketing of products and services using digital platforms with current and upcoming customers. Digital platforms include search engines, social media, email, websites etc.

Digital Marketing itself is a broad subject. In general, digital marketers are in charge of creating the brand awareness, creating the path to the company’s website and lead creation through various digital platforms. A digital marketer can perform multiple roles such as digital advertisement, social media marketing, email marketing, blog content etc. through various digital platforms.

The requirement of qualification in Digital Marketing may vary for different positions. Most of the time a Bachelor degree in Marketing or Analytics can be a good way to enter the Digital Marketing industry. Also, even if you are not carrying any marketing background you can enter the field of Digital Marketingwith the help of some certificates or by gaining some experience through internship or any other means.

In India there is a huge amount of job opportunities in Digital Marketing. As it is said so because a recent research says that every online job finder site results that job opportunities in Digital Marketing is high and people also search the most of this topic.

In general, a Digital Marketer should have some basic knowledge on Search Engine Marketing, Social Media Marketing, Email Marketing, Inbound Marketing, Content Marketing and Data Analysis. These concepts make a person to get more job opportunities in Digital Marketing.  Some skills are also required for Digital Marketing jobs such as Analytics, Keyword Analysis, Customer behavior, Customer Management etc.

The world is going to be digitalized by the year of 2020. All the companies around the world including India will have online presence and hence creating lot of job opportunities in digital marketing. It is a progressive field with technology developing everyday in digital marketing career. It is mandatory to develop the digital marketing skills to keep growing your career. It provides with various job opportunities in digital marketing, if you love coding then you can go for web designing or if you are a literature lover then you can go for content writing or blogs.

There are many roles in Digital Marketing such as-

1.    Analytics Manager

2.    CRM Manager

3.    E-mail Marketing Manager

4.    E-commerce Manager

5.    Digital Agency Account Director

There are plenty of people looking to grab the job opportunities in Digital Marketing and related careers. Most demanded skills in digital marketing is content creation and curation, social media strategy and analytics.

Job opportunities in digital marketing is not so different from others, only here its needed some extra skills and technology. In some ways Digital Marketing is not that different from traditional marketing rather it is the upgraded version of the traditional marketing.

There are some tips to get job opportunities in Digital Marketing, such as Develop skills, Build Blogs, Get an Internship, Create Network and specially follow the Influencers.